![]() ![]() Lorenz points out that the media often focuses on the founders of social media platforms, when in reality those founders don’t quite know how their platforms will be used. How we buy things-how trust works-in the digital marketplace.” But “they’ve shifted the way we interact online. ![]() ![]() “So much of the commentary is about how they’re terrible and evil, they’re not doing real work,” Sun says. In June Portfolio will publish Glamour senior editor Stephanie McNeal’s Swipe up for More!, which PW called “an entertaining inquiry into the not-so-secret lives of social media celebrities.” Nevertheless, influencers and content creators are often belittled by the culture at large, says Portfolio editor Merry Sun. Whoever wields power on the internet wields political power.” A career as an influencer, Lorenz adds, “provides access to endless power, fame, and money-you can use it to launch anything. The book traces the evolution of user-driven web content, from “mommy” blogs to viral TikTok videos, and examines how creators have shaped digital culture and forged new pathways to success. “Online influence is the most powerful modern currency,” says Taylor Lorenz, a Washington Post technology reporter whose first book, Extremely Online, will be published by Simon & Schuster in October. ![]()
0 Comments
Leave a Reply. |